What is the Instagram "Collab" feature?

Did you ever see Instagram posts that had two usernames?

Is the post posted on two accounts by two different people?

Actually, it is a single post (the same post) that appears on two accounts.

Instagram has a new feature called "Collab".

How does Instagram's new "Collab" feature work?

The new feature was recently announced by Instagram's VP of Product, Vishal Shah.

"Collab" refers to collaboration.

He said:

“Collaborating is a huge part of how people connect on Instagram. To make that easier, we’re testing a new way for people to co-author Feed Posts and Reels, called Collab.”

Do the "Collaboration" features combine likes and comments from two accounts?

Two posts will appear on two accounts.

How do likes and comments work?

Is the number of comments and likes the same?

Yes.

Take a look at a "Collab" post you shared.

Posts appear on both your profile and the profile of the other person.

The post from your account will be "liked" by your followers.

In addition, the following account of the other person will also "like" the post.

Comments are the same.

Comments and likes will be equal for the post.

As a result, your post is likely to receive more likes and comments because you are joining forces.

If you still cannot find it after updating the app:

Once Instagram releases it to more people, you may have to wait.

What is the difference between "Collaboration" and "Tagging"?

Using tagging:

In order to see who is tagged on a post, people have to tap on the photo.

Your post will probably never be seen by their followers. Your tag won't appear on someone's feed or Instagram Story unless they see it.